Last updated: May 8th 2026
This Disclaimer explains the limitations of the information published on this website.
By using this website, you accept this Disclaimer. If you do not agree with it, you should not use this website.
1. General information only
The content published on this website is provided for general informational and educational purposes only.
This may include content about:
SEO
Google Ads
websites
lead generation
AI tools
content marketing
digital marketing strategy
analytics and reporting
The information is intended to share practical insights and general guidance. It should not be considered professional advice for your specific business situation.
2. No guaranteed results
SEO, Google Ads, websites and digital marketing depend on many factors, including competition, budget, website quality, implementation, market demand, user behaviour, search engine updates and business model.
For that reason, I do not guarantee specific results, including:
Google rankings
website traffic
leads
sales
conversion rates
advertising performance
return on investment
business growth
Any examples, case studies, testimonials or performance results shown on this website are provided for illustrative purposes only. They do not guarantee that the same or similar results will be achieved for other clients or projects.
3. Marketing and SEO information
The articles and resources published on this website may include recommendations, strategies, examples and opinions related to digital marketing.
Although I aim to provide accurate and useful information, marketing platforms, search engines and advertising systems change regularly.
This means some information may become outdated over time.
You should always evaluate whether any recommendation applies to your own business, website, market, budget and goals before making decisions.
4. Google Ads and advertising information
Any information about Google Ads, paid media or advertising performance is provided for general guidance only.
Advertising results may vary depending on:
campaign setup
budget
targeting
keywords
landing pages
tracking setup
competition
location
seasonality
product or service quality
follow-up process
I do not guarantee any specific cost per click, cost per lead, conversion rate or return on ad spend.
SEO and ranking information
Any information about SEO is provided for general guidance only.
Search engine rankings are influenced by many factors outside my control, including Google algorithm updates, competitors, website authority, technical issues, content quality and market changes.
I do not guarantee first-page rankings, specific keyword positions or fixed timelines for SEO results.
Website and conversion information
Any information about website design, UX, conversion optimisation or lead generation is provided for general guidance.
Improving a website can help support better performance, but results depend on factors such as traffic quality, offer, audience, design, copy, speed, trust signals and the follow-up process.
I do not guarantee that website changes will generate a specific number of leads or sales.
7. AI tools and automation
Content about AI tools, automation, ChatGPT, Claude or similar technologies is provided for informational purposes only.
AI-generated outputs should always be reviewed by a human before being used publicly or professionally.
I am not responsible for errors, inaccuracies, legal issues or business decisions resulting from the use of AI tools based on information published on this website.
8. External links
This website may include links to third-party websites, tools, platforms or resources.
These links are provided for convenience or reference only.
I am not responsible for the accuracy, content, security, privacy practices or availability of third-party websites.
You should review the terms, privacy policies and disclaimers of any external websites you visit.
9. Professional advice
The content on this website should not be considered legal, financial, tax, accounting or investment advice.
If you need advice in any of these areas, you should consult a qualified professional.
10. Updates to this Disclaimer
This Disclaimer may be updated from time to time to reflect changes in the website, services, content or legal requirements.
The updated version will be published on this page with a revised “Last updated” date.
11. Contact
For any questions about this Disclaimer, you can contact:
Rafael Rocha
Email: geral@rafaelrocha.pt
