Get more leads with Google Ads

Google Ads for real estate agencies

I help real estate agencies generate qualified leads through structured Google Ads campaigns built around search intent, location, property type and conversion performance.

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Trusted by leading real estate brands

Why Google Ads matters

Your future clients are already searching on Google

People looking to buy, sell or rent property are already using Google to compare agencies, search for homes, explore locations and find trusted real estate professionals.

Google Ads helps your agency appear at the exact moment potential clients are actively searching.

With the right strategy, campaigns can help you:

• Generate qualified buyer and seller leads
• Promote specific properties or developments
• Increase visibility in priority locations
• Capture high-intent searches faster than SEO alone
• Track performance clearly and optimise based on real data

People looking to buy, sell or rent property are already using Google to compare agencies, search for homes, explore locations and find trusted real estate professionals.

Google Ads helps your agency appear at the exact moment potential clients are actively searching.

With the right strategy, campaigns can help you:

Benefits

What Google Ads can do for your real estate agency

Generate qualified leads faster

Appear in front of people actively searching for real estate services, properties or agencies in your target locations.

Promote properties and developments

Create focused campaigns for specific homes, luxury listings, new developments or investment opportunities.

Reach buyers in key locations

Target searches by city, region, neighbourhood, country or language, depending on your market.

Support SEO with faster visibility

While SEO builds long-term organic growth, Google Ads can help you capture demand immediately.

Improve conversion tracking

Understand which campaigns, keywords and landing pages are actually generating leads.

Reduce wasted ad spend

Structure campaigns properly to avoid irrelevant clicks and focus budget on searches with stronger commercial intent.

Services

How I can help you

Google Ads strategy

Campaign planning based on your goals, target audience, locations, property types and available budget.

Search campaigns

Structured campaigns focused on high-intent keywords such as property searches, agency searches and location-based terms.

Landing page optimisation

Recommendations to improve the pages where users land, making them clearer, faster and more likely to convert.

Campaign optimisation

Ongoing improvements to keywords, ads, negative keywords, bids, locations, devices and budget allocation.

Performance reporting

Clear monthly reports focused on leads, cost per lead, traffic quality, search terms and campaign performance.

Book a free consultation today!

Years of Experience

Why work with me

I’m Rafa, a digital marketing consultant based in Portugal, working with real estate agencies and brokers internationally.

I help agencies use Google Ads to generate more qualified leads, reduce wasted spend and improve the way campaigns, landing pages and tracking work together.

Because I also work deeply with SEO and websites, I don’t look at ads in isolation. I focus on the full journey: search intent, ad copy, landing pages, conversion tracking and lead quality.

Google Ads campaigns built around real estate search intent
Experience with property, location and development campaigns
Focus on leads, cost per lead and conversion quality
Practical understanding of real estate websites and landing pages
Clear reporting and hands-on optimisation

Rafael Rocha
SEO & Google Ads Specialist

I’m Rafa, a digital marketing consultant based in Portugal, working with real estate agencies and brokers internationally.

I help agencies use Google Ads to generate more qualified leads, reduce wasted spend and improve the way campaigns, landing pages and tracking work together.

Because I also work deeply with SEO and websites, I don’t look at ads in isolation. I focus on the full journey: search intent, ad copy, landing pages, conversion tracking and lead quality.

Google Ads campaigns built around real estate search intent
Experience with property, location and development campaigns
Focus on leads, cost per lead and conversion quality
Practical understanding of real estate websites and landing pages
Clear reporting and hands-on optimisation

Rafael Rocha
SEO & Google Ads Specialist

Rated 5.0/5 from Client Reviews

International reach

Working with leading real estate agencies worldwide

Services

Want better leads from Google Ads?

Share a few details about your real estate agency and I’ll help identify opportunities to improve your Google Ads campaigns, reduce wasted spend and generate more leads.

Client feedback

What my clients say

Rafael is an amazing marketing professional. He is excellent at what he does, taking care of our social media and website with great competence. He is a disciplined professional, always fulfilling his commitments, a perfectionist and understands everything in the digital area, including websites and social media.
Thereza Melo
CEO, TT Luxury Real Estate
Rafael was a great help with our website. He explained SEO in a simple way, helped us improve the structure of the site and gave us practical ideas to get more enquiries. We really enjoyed working with him.
José António Pinheiro
CEO, Algarve Unique Properties
We’ve been working with Rafael for over a year and the results have been very positive. He has helped us improve our SEO, grow our visibility on Google and achieve much better rankings for important searches. He is reliable, clear in his recommendations and always focused on what can bring better results.
Ruy Fortes
CEO, Equilátero Real Estate
Working with Rafa has been a truly positive experience. He transformed our online presence with his expertise in social media and website management. It feels great to work with someone who genuinely cares about the work they do.
Leigh Choo
Director, Perth One Real Estate

Client feedback

What my clients say

Rafael is an amazing marketing professional. He is excellent at what he does, taking care of our social media and website with great competence. He is a disciplined professional, always fulfilling his commitments, a perfectionist and understands everything in the digital area, including websites and social media.
Thereza Melo
CEO, TT Luxury Real Estate
Rafael was a great help with our website. He explained SEO in a simple way, helped us improve the structure of the site and gave us practical ideas to get more enquiries. We really enjoyed working with him.
José António Pinheiro
CEO, Algarve Unique Properties
We’ve been working with Rafael for over a year and the results have been very positive. He has helped us improve our SEO, grow our visibility on Google and achieve much better rankings for important searches. He is reliable, clear in his recommendations and always focused on what can bring better results.
Ruy Fortes
CEO, Equilátero Real Estate
Working with Rafa has been a truly positive experience. He transformed our online presence with his expertise in social media and website management. It feels great to work with someone who genuinely cares about the work they do.
Leigh Choo
Director, Perth One Real Estate

Client feedback

What my clients say

Rafael is an amazing marketing professional. He is excellent at what he does, taking care of our social media and website with great competence. He is a disciplined professional, always fulfilling his commitments, a perfectionist and understands everything in the digital area, including websites and social media.
Thereza Melo
CEO, TT Luxury Real Estate
Rafael was a great help with our website. He explained SEO in a simple way, helped us improve the structure of the site and gave us practical ideas to get more enquiries. We really enjoyed working with him.
José António Pinheiro
CEO, Algarve Unique Properties
We’ve been working with Rafael for over a year and the results have been very positive. He has helped us improve our SEO, grow our visibility on Google and achieve much better rankings for important searches. He is reliable, clear in his recommendations and always focused on what can bring better results.
Ruy Fortes
CEO, Equilátero Real Estate
Working with Rafa has been a truly positive experience. He transformed our online presence with his expertise in social media and website management. It feels great to work with someone who genuinely cares about the work they do.
Leigh Choo
Director, Perth One Real Estate

FAQ

You have questions. I have answers.

Not sure where to start? Book a free 30-minute discovery call and let's figure it out together.

Book a Call

Can Google Ads generate leads quickly?

Yes. Google Ads can generate leads faster than SEO because your agency can appear immediately for high-intent searches. Results depend on the campaign structure, budget, landing pages and tracking setup.

What budget do I need for Google Ads?

The right budget depends on the location, competition and campaign goal. A local campaign can start smaller, while luxury real estate, competitive cities or international buyer campaigns usually need a higher budget to collect useful data and generate consistent leads.

Do you manage Google Ads campaigns from start to finish?

Yes. I can help with strategy, campaign setup, keyword research, ad copy, conversion tracking, optimisation and performance reporting.

Can Google Ads promote specific properties or developments?

Yes. Google Ads can be very useful for promoting new developments, luxury listings, investment properties or specific locations, especially when paired with a strong landing page.

How do you reduce wasted ad spend?

I focus on campaign structure, keyword intent, negative keywords, location targeting, search terms, landing page quality and conversion tracking, so the budget is used on more relevant searches.

How do you measure campaign performance?

I look at leads, cost per lead, conversion rate, search terms, traffic quality, CTR, landing page performance and which campaigns are actually generating enquiries.

FAQ

You have questions. I have answers.

Not sure where to start? Book a free 30-minute discovery call and let's figure it out together.

Book a Call

Can Google Ads generate leads quickly?

What budget do I need for Google Ads?

Do you manage Google Ads campaigns from start to finish?

Yes. I can help with strategy, campaign setup, keyword research, ad copy, conversion tracking, optimisation and performance reporting.

Can Google Ads promote specific properties or developments?

Yes. Google Ads can be very useful for promoting new developments, luxury listings, investment properties or specific locations, especially when paired with a strong landing page.

How do you reduce wasted ad spend?

I focus on campaign structure, keyword intent, negative keywords, location targeting, search terms, landing page quality and conversion tracking, so the budget is used on more relevant searches.

How do you measure campaign performance?

I look at leads, cost per lead, conversion rate, search terms, traffic quality, CTR, landing page performance and which campaigns are actually generating enquiries.

Schedule Your Consultation

Book a free consultation today and I’ll how we can grow your real estate business online

Schedule a Consultation

Schedule Your Consultation

Book a free consultation today and I’ll how we can grow your real estate business online

Schedule a Consultation