Get more leads with Google Ads

Google Ads Specialist in Portugal

I help businesses generate qualified leads through structured Google Ads campaigns built around search intent, conversion tracking and performance optimization.

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Trusted by leading real estate brands

Why Google Ads matters

Your future clients are already searching on Google

People looking for your services are already using Google to compare options, find providers and make decisions.

Google Ads helps your business appear at the exact moment potential clients are actively searching.

With the right strategy, campaigns can help you:

Generate qualified leads faster
Reach people with strong buying intent
Promote specific services, offers or locations
Capture demand while SEO is still growing
Track performance clearly and optimize based on real data

People looking for your services are already using Google to compare options, find providers and make decisions.

Google Ads helps your business appear at the exact moment potential clients are actively searching.

With the right strategy, campaigns can help you:

Generate qualified leads faster
Reach people with strong buying intent
Promote specific services, offers or locations
Capture demand while SEO is still growing
Track performance clearly and optimize based on real data

Benefits

What Google Ads can do for your business

Generate qualified leads faster

Appear in front of people actively searching for your services, products or solutions.

Promote your key offers

Create focused campaigns for your most important services, products, locations or business goals.

Reach the right audience

Target searches by location, language, device, intent and the keywords that matter most to your business.

Get visibility while SEO grows

While SEO builds long-term organic growth, Google Ads can help you capture demand immediately.

Improve conversion tracking

Understand which campaigns, keywords, ads and landing pages are actually generating leads or sales.

Reduce wasted ad spend

Structure campaigns properly to avoid irrelevant clicks and focus your budget on searches with stronger intent.

Services

How I can help you

Google Ads strategy

Campaign planning based on your business goals, target audience, locations, services and available budget.

Search campaigns

Structured campaigns focused on high-intent keywords from people actively searching for your services or solutions.

Landing page optimisation

Recommendations to improve the pages where users land, making them clearer, faster and more likely to convert.

Campaign optimisation

Ongoing improvements to keywords, ads, negative keywords, bids, locations, devices and budget allocation.

Conversion tracking

Setup and analysis of key actions such as form submissions, calls, bookings, purchases or other important website conversions.

Book a free consultation today!

Years of Experience

Why work with me

I’m Rafa, a digital marketing consultant based in Portugal, helping businesses improve their visibility, generate qualified leads and make better use of their marketing budget.

I work across SEO, Google Ads and websites, which means I do not look at campaigns in isolation. A good Google Ads strategy needs the right keywords, clear ad copy, strong landing pages, proper tracking and a clear understanding of what actually generates leads.

My approach is practical, transparent and focused on performance. I help you structure campaigns properly, reduce wasted spend and understand where your best opportunities are.

Google Ads campaigns built around search intent and business goals
Experience with lead generation campaigns across different sectors
Focus on leads, cost per lead and conversion quality
Practical understanding of SEO, websites and landing pages
Clear reporting and hands-on optimisation

I’m Rafa, a digital marketing consultant based in Portugal, helping businesses improve their visibility, generate qualified leads and make better use of their marketing budget.

My approach is practical, transparent and focused on performance. I help you structure campaigns properly, reduce wasted spend and understand where your best opportunities are.

Google Ads campaigns built around search intent and business goals
Experience with lead generation campaigns across different sectors
Focus on leads, cost per lead and conversion quality
Practical understanding of SEO, websites and landing pages
Clear reporting and hands-on optimisation

Rated 5.0/5 from Client Reviews

International reach

Working with leading companies worldwide

Services

Want better leads from Google Ads?

Share a few details about your business and I’ll help identify opportunities to improve your campaigns, reduce wasted spend and generate more qualified leads.

Client feedback

What my clients say

Rafael is an amazing marketing professional. He is excellent at what he does, taking care of our social media and website with great competence. He is a disciplined professional, always fulfilling his commitments, a perfectionist and understands everything in the digital area, including websites and social media.
Thereza Melo
CEO, TT Luxury Real Estate
Rafael was a great help with our website. He explained SEO in a simple way, helped us improve the structure of the site and gave us practical ideas to get more enquiries. We really enjoyed working with him.
José António Pinheiro
CEO, Algarve Unique Properties
We’ve been working with Rafael for over a year and the results have been very positive. He has helped us improve our SEO, grow our visibility on Google and achieve much better rankings for important searches. He is reliable, clear in his recommendations and always focused on what can bring better results.
Ruy Fortes
CEO, Equilátero Real Estate
Working with Rafa has been a truly positive experience. He transformed our online presence with his expertise in social media and website management. It feels great to work with someone who genuinely cares about the work they do.
Leigh Choo
Director, Perth One Real Estate

Client feedback

What my clients say

Rafael is an amazing marketing professional. He is excellent at what he does, taking care of our social media and website with great competence. He is a disciplined professional, always fulfilling his commitments, a perfectionist and understands everything in the digital area, including websites and social media.
Thereza Melo
CEO, TT Luxury Real Estate
Rafael was a great help with our website. He explained SEO in a simple way, helped us improve the structure of the site and gave us practical ideas to get more enquiries. We really enjoyed working with him.
José António Pinheiro
CEO, Algarve Unique Properties
We’ve been working with Rafael for over a year and the results have been very positive. He has helped us improve our SEO, grow our visibility on Google and achieve much better rankings for important searches. He is reliable, clear in his recommendations and always focused on what can bring better results.
Ruy Fortes
CEO, Equilátero Real Estate
Working with Rafa has been a truly positive experience. He transformed our online presence with his expertise in social media and website management. It feels great to work with someone who genuinely cares about the work they do.
Leigh Choo
Director, Perth One Real Estate

Client feedback

What my clients say

Rafael is an amazing marketing professional. He is excellent at what he does, taking care of our social media and website with great competence. He is a disciplined professional, always fulfilling his commitments, a perfectionist and understands everything in the digital area, including websites and social media.
Thereza Melo
CEO, TT Luxury Real Estate
Rafael was a great help with our website. He explained SEO in a simple way, helped us improve the structure of the site and gave us practical ideas to get more enquiries. We really enjoyed working with him.
José António Pinheiro
CEO, Algarve Unique Properties
We’ve been working with Rafael for over a year and the results have been very positive. He has helped us improve our SEO, grow our visibility on Google and achieve much better rankings for important searches. He is reliable, clear in his recommendations and always focused on what can bring better results.
Ruy Fortes
CEO, Equilátero Real Estate
Working with Rafa has been a truly positive experience. He transformed our online presence with his expertise in social media and website management. It feels great to work with someone who genuinely cares about the work they do.
Leigh Choo
Director, Perth One Real Estate

FAQ

You have questions. I have answers.

Not sure where to start? Book a free 30-minute discovery call and let's figure it out together.

Book a Call

Can Google Ads generate leads quickly?

Yes. Google Ads can generate leads faster than SEO because your agency can appear immediately for high-intent searches. Results depend on the campaign structure, budget, landing pages and tracking setup.

What budget do I need for Google Ads?

The right budget depends on the location, competition and campaign goal. A local campaign can start smaller, while luxury real estate, competitive cities or international buyer campaigns usually need a higher budget to collect useful data and generate consistent leads.

Do you manage Google Ads campaigns from start to finish?

Yes. I can help with strategy, campaign setup, keyword research, ad copy, conversion tracking, optimisation and performance reporting.

Can Google Ads promote specific properties or developments?

Yes. Google Ads can be very useful for promoting new developments, luxury listings, investment properties or specific locations, especially when paired with a strong landing page.

How do you reduce wasted ad spend?

I focus on campaign structure, keyword intent, negative keywords, location targeting, search terms, landing page quality and conversion tracking, so the budget is used on more relevant searches.

How do you measure campaign performance?

I look at leads, cost per lead, conversion rate, search terms, traffic quality, CTR, landing page performance and which campaigns are actually generating enquiries.

FAQ

You have questions. I have answers.

Not sure where to start? Book a free 30-minute discovery call and let's figure it out together.

Book a Call

Can Google Ads generate leads quickly?

What budget do I need for Google Ads?

Do you manage Google Ads campaigns from start to finish?

Yes. I can help with strategy, campaign setup, keyword research, ad copy, conversion tracking, optimisation and performance reporting.

Can Google Ads promote specific properties or developments?

Yes. Google Ads can be very useful for promoting new developments, luxury listings, investment properties or specific locations, especially when paired with a strong landing page.

How do you reduce wasted ad spend?

I focus on campaign structure, keyword intent, negative keywords, location targeting, search terms, landing page quality and conversion tracking, so the budget is used on more relevant searches.

How do you measure campaign performance?

I look at leads, cost per lead, conversion rate, search terms, traffic quality, CTR, landing page performance and which campaigns are actually generating enquiries.

Schedule Your Consultation

Book a free consultation today and I’ll show you how we can grow your business online.

Schedule a Consultation

Schedule Your Consultation

Book a free consultation today and I’ll show you how we can grow your business online.

Schedule a Consultation