SEO Services
SEO Services
SEO for real estate agencies
SEO for real estate agencies
I help real estate agencies improve organic visibility, rank higher on Google and generate more qualified leads directly from their website.
I help real estate agencies improve organic visibility, rank higher on Google and generate more qualified leads directly from their website.
Trusted by leading real estate brands
Trusted by leading real estate brands
Why SEO matters
Your future clients are already searching on Google
Most real estate agencies still depend heavily on portals, paid ads and referrals. Those channels can work, but they also come with limits: rising costs, strong competition and little control over long-term visibility.
SEO helps your website become a stronger source of qualified traffic. Instead of only appearing when someone finds you on a portal, your agency can start ranking for location pages, property searches, buying guides, selling advice and local real estate questions.
Most real estate agencies still depend heavily on portals, paid ads and referrals. Those channels can work, but they also come with limits: rising costs, strong competition and little control over long-term visibility.
SEO helps your website become a stronger source of qualified traffic. Instead of only appearing when someone finds you on a portal, your agency can start ranking for location pages, property searches, buying guides, selling advice and local real estate questions.
Benefits
What SEO can do for your real estate agency
Services
How I can help you
SEO case studies
Real examples of SEO growth for real estate projects
A few examples of organic growth supported through keyword research, content strategy and website optimisation.
A few examples of organic growth supported through keyword research, content strategy and website optimisation.
Luxury Real Estate in Portugal
Luxury Real Estate in Portugal
Luxury Real Estate in Portugal
Supported long-term SEO growth through keyword research, content planning and strategic page optimisation.
In ~9 months:
• Organic clicks: 119 → 6.26k (+5,160%)
• Impressions: 14.6k → 522k (+3,475%)
Supported long-term SEO growth through keyword research, content planning and strategic page optimisation.
In ~9 months:
• Organic clicks: 119 → 6.26k (+5,160%)
• Impressions: 14.6k → 522k (+3,475%)
Real Estate Agency in Portugal
Real Estate Agency in Portugal
Real Estate Agency in Portugal
Improved organic visibility through technical SEO, content optimisation and search-focused website structure.
In ~5 months:
• Organic clicks: 468 → 1.53k (+227%)
• Impressions: 16k → 140k (+775%)
Improved organic visibility through technical SEO, content optimisation and search-focused website structure.
In ~5 months:
• Organic clicks: 468 → 1.53k (+227%)
• Impressions: 16k → 140k (+775%)
Improved organic visibility through technical SEO, content optimisation and search-focused website structure.
In ~5 months:
• Organic clicks: 468 → 1.53k (+227%)
• Impressions: 16k → 140k (+775%)
Luxury Real Estate in Spain
Luxury Real Estate in Spain
Luxury Real Estate in Spain
Supported international organic growth through keyword research, content planning and optimisation of strategic pages.
In ~4 months:
• Organic clicks: 10k → 25k (+150%)
• Impressions: 500k → 1.5M (+200%)
Supported international organic growth through keyword research, content planning and optimisation of strategic pages.
In ~4 months:
• Organic clicks: 10k → 25k (+150%)
• Impressions: 500k → 1.5M (+200%)
+5
+5
Years of Experience
Years of Experience
+5
Years of Experience
Who's Rafa?
I’m Rafa, a real estate SEO specialist based in Portugal, working with agencies and brokers internationally.
I have spent the last few years working closely with real estate agencies, helping them improve their websites, content and organic visibility. This means I understand the specific challenges of the sector: property listings, location searches, buyer intent, seller intent, local competition and the importance of generating qualified leads.
Before working independently, I also gained experience in the real estate technology space, including my time at eGO Real Estate. That background helps me connect SEO strategy with how real estate websites actually work.
Experience with real estate agencies in Portugal and international markets
SEO strategies built around property searches and local visibility
Strong focus on Google Search Console, content performance and measurable growth
Practical understanding of real estate websites, listings and lead generation
Flexible, direct and hands-on collaboration
Rafael Rocha
SEO Specialist
I’m Rafa, a real estate SEO specialist based in Portugal, working with agencies and brokers internationally.
I have spent the last few years working closely with real estate agencies, helping them improve their websites, content and organic visibility. This means I understand the specific challenges of the sector: property listings, location searches, buyer intent, seller intent, local competition and the importance of generating qualified leads.
Before working independently, I also gained experience in the real estate technology space, including my time at eGO Real Estate. That background helps me connect SEO strategy with how real estate websites actually work.
Experience with real estate agencies in Portugal and international markets
SEO strategies built around property searches and local visibility
Strong focus on Google Search Console, content performance and measurable growth
Practical understanding of real estate websites, listings and lead generation
Flexible, direct and hands-on collaboration
Rafael Rocha
SEO Specialist
Rated 5.0/5 from Client Reviews
International reach
Working with leading real estate agencies worldwide
Services
Want more leads from Google?
Book a free consultation and I’ll show you where your real estate website can improve visibility, rankings and lead generation from Google.
Book a free consultation and I’ll show you where your real estate website can improve visibility, rankings and lead generation from Google.
Client feedback
What my clients say
Rafael is an amazing marketing professional. He is excellent at what he does, taking care of our social media and website with great competence. He is a disciplined professional, always fulfilling his commitments, a perfectionist and understands everything in the digital area, including websites and social media.
Thereza Melo
CEO, TT Luxury Real Estate
Rafael was a great help with our website. He explained SEO in a simple way, helped us improve the structure of the site and gave us practical ideas to get more enquiries. We really enjoyed working with him.
José António Pinheiro
CEO, Algarve Unique Properties
We’ve been working with Rafael for over a year and the results have been very positive. He has helped us improve our SEO, grow our visibility on Google and achieve much better rankings for important searches. He is reliable, clear in his recommendations and always focused on what can bring better results.
Ruy Fortes
CEO, Equilátero Real Estate
Working with Rafa has been a truly positive experience. He transformed our online presence with his expertise in social media and website management. It feels great to work with someone who genuinely cares about the work they do.
Leigh Choo
Director, Perth One Real Estate
Client feedback
What my clients say
Rafael is an amazing marketing professional. He is excellent at what he does, taking care of our social media and website with great competence. He is a disciplined professional, always fulfilling his commitments, a perfectionist and understands everything in the digital area, including websites and social media.
Thereza Melo
CEO, TT Luxury Real Estate
Rafael was a great help with our website. He explained SEO in a simple way, helped us improve the structure of the site and gave us practical ideas to get more enquiries. We really enjoyed working with him.
José António Pinheiro
CEO, Algarve Unique Properties
We’ve been working with Rafael for over a year and the results have been very positive. He has helped us improve our SEO, grow our visibility on Google and achieve much better rankings for important searches. He is reliable, clear in his recommendations and always focused on what can bring better results.
Ruy Fortes
CEO, Equilátero Real Estate
Working with Rafa has been a truly positive experience. He transformed our online presence with his expertise in social media and website management. It feels great to work with someone who genuinely cares about the work they do.
Leigh Choo
Director, Perth One Real Estate
Client feedback
What my clients say
Rafael is an amazing marketing professional. He is excellent at what he does, taking care of our social media and website with great competence. He is a disciplined professional, always fulfilling his commitments, a perfectionist and understands everything in the digital area, including websites and social media.
Thereza Melo
CEO, TT Luxury Real Estate
Rafael was a great help with our website. He explained SEO in a simple way, helped us improve the structure of the site and gave us practical ideas to get more enquiries. We really enjoyed working with him.
José António Pinheiro
CEO, Algarve Unique Properties
We’ve been working with Rafael for over a year and the results have been very positive. He has helped us improve our SEO, grow our visibility on Google and achieve much better rankings for important searches. He is reliable, clear in his recommendations and always focused on what can bring better results.
Ruy Fortes
CEO, Equilátero Real Estate
Working with Rafa has been a truly positive experience. He transformed our online presence with his expertise in social media and website management. It feels great to work with someone who genuinely cares about the work they do.
Leigh Choo
Director, Perth One Real Estate
FAQ
You have questions. I have answers.
Not sure where to start? Book a free 30-minute discovery call and let's figure it out together.
How long does SEO take to show results?
SEO usually takes a few months to show consistent results, depending on your website, competition and current visibility. Some improvements can be seen faster, but long-term growth comes from a consistent strategy.
Do real estate agencies really need SEO?
Yes. Many buyers, sellers and investors start their search on Google. SEO helps your agency appear for relevant searches, build trust and generate more qualified leads from your website.
What does your SEO service include?
It can include SEO audits, keyword research, technical improvements, content planning, page optimisation, internal linking, Google Search Console monitoring and monthly reporting.
Can you help improve my existing website?
Yes. I can review your current website and identify improvements in structure, content, technical SEO, property pages, location pages and conversion points.
Do you also create SEO content?
Yes. I can help with content strategy, article ideas, content briefs, page structure, metadata and optimisation of existing content.
How do you measure SEO success?
I focus on organic clicks, impressions, rankings, traffic quality, leads, content performance and visibility for important searches related to your business.
FAQ
You have questions. I have answers.
Not sure where to start? Book a free 30-minute discovery call and let's figure it out together.
How long does SEO take to show results?
SEO usually takes a few months to show consistent results, depending on your website, competition and current visibility. Some improvements can be seen faster, but long-term growth comes from a consistent strategy.
Do real estate agencies really need SEO?
Yes. Many buyers, sellers and investors start their search on Google. SEO helps your agency appear for relevant searches, build trust and generate more qualified leads from your website.
What does your SEO service include?
It can include SEO audits, keyword research, technical improvements, content planning, page optimisation, internal linking, Google Search Console monitoring and monthly reporting.
Can you help improve my existing website?
Yes. I can review your current website and identify improvements in structure, content, technical SEO, property pages, location pages and conversion points.
Do you also create SEO content?
Yes. I can help with content strategy, article ideas, content briefs, page structure, metadata and optimisation of existing content.
How do you measure SEO success?
I focus on organic clicks, impressions, rankings, traffic quality, leads, content performance and visibility for important searches related to your business.
Schedule Your Consultation
Book a free consultation today and I’ll how we can grow your real estate business online
Schedule Your Consultation
Book a free consultation today and I’ll how we can grow your real estate business online